China is an important marketplace for Riot video games because it has been recognized that PC games have a larger share of the 32% recreational income of the 45% of players who keep Niko as a companion. According to a leading research firm Niko Partners, China is the largest gaming market in the world and also the biggest for Riot Games due to the popularity of PC-based games that account for 45% of players and 32% of the total game sales.
